Importance of tech alignment with SEO — Joseph Servia // CBRE
- Part 1 Importance of tech alignment with SEO — Joseph Servia // CBRE
Show Notes
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02:02The importance of tech alignment with SEOTech alignment with SEO is vital, especially at the enterprise level, where reliance on tech and development is necessary to implement SEO strategies effectively. The measure of SEO work can be enhanced or hindered based on the level of alignment.
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04:00An overview of alignmentAlignment means being on the same page, using a common language, and ensuring that the message, strategy, tasks, and desired outcomes are fully understood by all parties. Alignment facilitates a shared understanding between the SEO team and other stakeholders.
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05:53Factors that can discourage alignmentIf the tech team doesn't have a clear understanding of the underlying goals behind the tasks requested by the SEO team, it can hinder alignment. Other factors include insufficient communication regarding shifting priorities and timelines, and competing success metrics.
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11:28Communicating with tech partners to achieve alignmentEnsure leaders in SEO and tech understand and support project priorities and scope. Also, communicate contribution to overall goals and provide necessary information to assess the effectiveness of their efforts and understand the outcomes.
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16:39Encouraging alignment and collaboration with tech partners and SEOEncourage tech team members to share their ideas and perspectives on achieving SEO goals. Additionally, focus on the end-user experience and how the tech team's work contributes to it, aligning SEO efforts with user-centric goals.
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21:54The benefits of achieving tech alignment with SEOSuccessful tech alignment with SEO sets an example for other departments to engage with the tech team and improve their communication. Consistent delivery, detailed processes, and clear communication foster trust between SEO and tech teams, enabling smoother collaboration.
Quotes
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"The measure of our work can be enhanced or hindered, depending on how much tech alignment is in place." - Joseph Servia
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"To me, alignment is achieved through clear communication. I must effectively convey my strategy, tasks, and desired outcomes, ensuring mutual understanding and agreement with the team." - Joseph Servia
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"One of the things that I've found has discouraged alignment is just an understanding of the goals. What is it that we're trying to achieve?" - Joseph Servia
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"Sometimes competing success metrics can discourage alignment just because we're really talking to different success metrics." - Joseph Servia
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"One thing I found helpful for myself is making sure that I do have some amount of buy-in, if it's a larger task, from the leaders in our groups." - Joseph Servia
Up Next:
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Part 1Importance of tech alignment with SEO — Joseph Servia // CBRE
Joseph Servia, SEO and SEM Digital Marketing Manager at CBRE, talks about the importance of tech alignment with SEO. Tech alignment is crucial for successful SEO initiatives as it ensures smooth implementation and minimizes resistance from developers. Moreover, at the enterprise level, many aspects of SEO rely on collaboration with tech teams to carry out the necessary changes effectively. Today, Joseph discusses why tech alignment is a key driver of SEO success.
